Loblaws Companies is Canada’s largest food retailer and distributor. Throughout the multiple store banners in the Loblaws family, their approach is to focus on food but serve consumers’ everyday consumable needs, enhance customer loyalty and profitability through controlled-label programs and deliver everything with flawless execution. Loblaws planned to added online photofinishing to its suite of products and services.
Loblaws viewed their national network of over 450 stores as a significant competitive weapon in this market. To help them achieve this, Agora developed an entirely new version of Photolab.ca – built on the Microsoft .NET Platform. Agora’s development team performed an in-depth analysis of competitive online photofinishing sites and searched for best of breed components to ensure the new site would provide the best possible customer experience.
Photolab.ca’s new .NET site was put in production on time and was receiving orders within minutes of launch. The launch included cutover of over 450 stores that provide distributed fulfillment of prints across the country. In addition, Agora architected and developed a highly customizable administrative function called Online Management Portal that allows Loblaws to dynamically manage all aspects of their online photo business – from configuring new stores, products and pricing, to monitoring the status of the entire printing network and dealing with customer service issues as they arise.